5 examples of celebrities personal branding masters
Updated: Sep 14
How many times have you liked your favourite movie star’s picture on Instagram?
Or, why does Bruce Lee come to your mind when somebody mentions Kungfu?
Or, think of your childhood days when you tried to decipher how Spiderman jumped from one skyscraper to the other?
What do you think these characters did to your subconscious mind?
They created a space for themselves that keeps growing until it becomes an obsession or fades away, only to be replaced by another superhero. In other words, this is called ‘Personal Branding.’ Spiderman’s aura is his ability to swing in between buildings. A stand-up comedian’s skills lie in his ability to make people laugh.
So, the next time you like your favourite entrepreneur’s post on LinkedIn, remember that it is their personal branding that is prompting your action.
Whether you’re looking for a better job or more sales for your company, personal branding is more important than ever. You don’t need to be Oprah or Richard Branson to have a great personal brand. It’s just a matter of continually crafting and curating your digital presence and most importantly, keep it real! Your honesty, transparency and authenticity are what will differentiate you in the long-run. You never get a second chance to make a first impression—make it one that will set you apart, build trust and reflect who you are.
Developing a great personal brand doesn’t happen overnight. It's imperative to be able to communicate your purpose and mission to your audience in a genuine way.
Examples of famous people who have built incredible personal brands through hard work, consistency and a long-term focus:
Oprah Winfrey: Oprah is undoubtedly the queen of personal branding. She is continually building equity in her brand which has an estimated net worth of $2.5 billion, according to Forbes. Oprah has always stuck to her core competency: challenging millions of viewers to live the best lives possible by understanding their potential. By being true to herself, she has inspired millions to be their best selves.
Richard Branson: Richard Branson is undeniably one of the most visible, successful, and well-known men alive. He has continually stayed true to his core values, including adventure and risk-taking. By being himself, he has often done exactly what other business leaders cautioned against, including crazy publicity stunts like dressing as a flight attendant for a competing airline. His unorthodox style and commitment to his passions have helped him create a powerful personal brand. Branson says, “Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.”
Marie Forleo: Marie Forleo is an inspiring teacher, writer, entrepreneur and philanthropist. She has mastered the ability to share impactful content in a humorous and engaging way. With a following in over 195 countries, Marie challenges her fans to change the way they live in order to change the world. Her website reflects that of a personal branding expert, highlighting her authenticity and passion for helping others.
Gary Vaynerchuk: Also known as Gary Vee, Vaynerchuk got his start by hosting a video blog on YouTube called Wine Library TV. In March 2009, he signed a 10-book deal with HarperStudio, reportedly for over $1 million and released his first book, Crush It! Why Now is the Time to Cash in on your Passion, in October 2009. Now, he’s one of the most successful marketers in the world and has attracted a huge loyal following. Vaynerchuk says,” Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career.”