There seems to be very little doubt that our appearance sends a message. Whether we like it or not, we are making profound value judgement from very superficial evidence.
Our choice in clothing, accessories, hairstyle, grooming and general initial behavior will have an impact on how others perceive us.
We want to apply our knowledge and transform you in the best version of YOU.
You are unique, worth it to be successful and happy and we want to help you highlight the best of you.
We have a holistic approach and want to help you see and understand what is best about you: about your overall image, your body, face, eyes, smile, hair, clothes style, general vibe, personality, personal values, your social media presence, your attitude, how you sell yourself and many more. They all create what is called your personal brand and we want to help you become your most authentic version. Not undersell, not oversell, we want to help you be every day, at work, at home, with your friends or your family, the closest to the realest, in flow, happy version of you.
Transforming is rarely easy and it does not ever happen overnight, but it worth it.
Take the first step today!
What is Personal Branding
While most people think of businesses when they think of a brand, all individuals also have a brand.
Personal branding is a concept that has become increasingly popular with the rise of social media, but what does it actually mean? And more importantly, how can you use it to be successful in your career and life in general?
It’s what people say and think about you, when they hear your name. And since we are in a digital era, it is as well what pops up on Google when someone searches for you, and your presence across social media. It encapsulates your talents as well as who you are, and it’s how you can differentiate yourself from others. Your brand is both what you stand for and what you do.
A personal brand is the unique combination of skills and experiences that make you who you are. It is how you present yourself to the world.
In the pyramid of success, our education and domain knowledge gets us through the door. But, for our growth and to climb the ladder of success, other factors like social finesse, grooming, body language, communication skills, business, social etiquette and, most importantly, emotional quotient and relationship-building skills, set us apart. People deal with people, and that's how friendships are forged. The moment you enter a room, the handshake or the conversation you strike tell a lot about you. We all face diverse situations. But how you conduct yourself in these situations decides whether you are a success or a failure. Be it an interview, a presentation or your first date, the impression you make will decide your fate. Mind you, there are others in the race, too, equally willing and talented.
It’s critical to craft your personal brand strategically and build one that helps advance your career and your life. When done effectively, a strong personal brand leads to new opportunities and connections that can change your life.
That said, building a personal brand isn’t easy. While you can jump around and guess at the most effective strategy, the best brand builders are strategic, niched-down, and, most of all, consistent.
Think of iconic brands like Apple or Nike. Yes, they sell products. But they’re more than that. They represent certain values and emotions.
The best personal brands are unique, authentic, and trustworthy. They build a strong reputation about you that can help you personally and professionally.
Whether you recognize it or not, you are already a brand. You have certain characteristics that make you unique and establishes an image for yourself. Branding is a way of marketing to formally “claim yourself” as an individual, and not fall victim to stereotyping. This can be accomplished through a tailored strategy and tactics, adapted to you only and that is why we are here, to support you on your journey to the brand YOU.